The object of the pilgrimage is a 13th-century statue of the Virgen Del Rocio (Virgin of the Dew), in the town of the same name. El Rocio is in Huelva province, in the heart of the Doñana park, between Almonte and the coast. Most pilgrims, known as rocieros, approach the town through the park itself. The town of El Rocío is a sprawling, pretty Wild-West-style place (you tie your horse to a wooden rail with a sign saying "Reservado Caballos" - reserved for horses - while you have a drink or a meal), with sandy, unpaved roads (easier on the hooves). For a few days in late May or early June, Catholic hermandades (brotherhoods) and countless others flock from all over Andalucia, Spain, and beyond, to the town, to pay tribute to the Virgin del Roció, housed in her own church in the town. Until the 1950s the town had only a few houses, and everyone camped in their wagons. Now, each of the 90 or so brotherhoods has its own house with stables, as well as its own chapel, with its name displayed at the front. Its members and their friends and families, and their horses, eat and sleep here during the pilgrimage weekend. People bring mattresses and bed down anywhere they can. There are impromptu parties, open-air masses, horse races and competitions between the hermandades. And lots of singing and dancing, at all hours of the day and night. These brotherhoods also stay at their houses at weekends throughout the year, with their families in tow, making each visit into a big fiesta. The pilgrimage takes place over the weekend before Pentecost Monday, the seventh weekend after Easter (7th - 9th June 2014). People start arriving on the Friday before, and leave again on Tuesday.. The actual pilgrims don't travel on the motorway itself, but follow a route which sometimes goes alongside it - the queue of horses and wagons, surrounded by clouds of dust snakes back for miles.
With Spring in the air, dancing and singing around campfires and the romance of travelling by horse and carriage it's little wonder that so many Rocieros are actually "Made In El Rocio". This couple take an intimate moment behind a a wagon away from the travelling troop.
Every late May, or early June, in villages and cities across Andalucia (especially the western part), you can see the locals gear up their covered wagons and don traditional Andalucian clothing - broad-brimmed hats and traje corto for men (grey, brown or black trousers, often with Western-style leather chaps, and boots), and flamenco dresses for women - a slightly different style, with a fuller skirt than the fitted Feria dresses - to head off to the El Roció shrine, accompanied by their own virgin on her simpecado (float).