In Pre-Columbian times Quetzaltenango was a city of the Mam Maya people called Xelajú, although by the time of the Spanish Conquest it had become part of the K'iche' Kingdom of Q'umarkaj. The name may be derived from "Xe laju' noj" meaning "under ten mountains". The city was said to have already been over 300 years old when the Spanish first arrived. With the help of his allies, Conquistador Pedro de Alvarado defeated and killed the Maya ruler Tecún Umán here. When Alvarado conquered the city for Spain in the 1520s, he called it by the Nahuatl name used by his Central Mexican Indian allies, "Quetzaltenango", generally considered to mean "the place of the quetzal bird". Quetzaltenango became the city's official name in colonial times. However, many people (especially, but not only, the indigenous population) continue to call the city "Xelajú" (pronounced shay-lah-WHO) or more commonly Xela for short, and some proudly, but unofficially, consider it the "capital of the Mayas"
Xela, Guatemala, 2014.